LiveTiles Acquisition Announcement

A VIP rock event and creative campaign to announce the acquisition and integration of technology companies Hyperfish and Wizdom into LiveTiles, at the Microsoft Inspire Conference in Las Vegas. To capture the attention of the Microsoft Partner VIP attendees we developed a concert in Las Vegas headlined by HyperWiz Live: the ultimate IT-rock supergroup consisting of LiveTiles, Hyperfish and Wizdom CEOs and executives.

We turned the rock parody up leading to the event with social media video content, mock-bill boards, rock posters and band merchandise. The event was overflowing with VIP attendees, who were delighted with the creativity in a conference filled with “typical booths”. Post event we developed a webinar series to nurture and educate event attendees and LiveTiles partner database on LiveTiles new technology stack.

campaign concept and creative | video content production | event concept + design | event execution | post event lead nurture