Summer Smiles

In celebration of New York reopening in 2021 after pandemic lock downs Piece of Cake Moving wanted to spread joy in NYC. Summer Smiles was born on the idea that Piece of Cake Moving missed seeing their customers smile during the pandemic behind their masks. With a simple gesture of delivering free ice cream across NYC, Piece of Cake was able to connect with the community in a meaningful brand expression. Piece of Cake has now delivered summer smiles consecutively for 3 years 2021,2022 and 2023.